Place
Services.
At Rare, we collaborate with place creators, including developers, architects, key consultants, and stakeholders. Our unique approach involves distilling the complex and often intangible elements of your vision into a clear, finely crafted brand voice.
Place Services.
The Place
Process.
Place Strategy.
We identify the place pillars, vision and the experience which will drive your place identity, benchmarked against sound research and outcomes from our proven co-creation process.
The Big Idea.
Since 1998 Rare’s senior place branding team, have provided the Big Ideas and original thinking which brings amazing places to life.
Brand Identity.
Place Brand & Identity creation requires a very particular skillset. Our brands unite communities, instil pride of place and drive positive economic outcomes for our clients.
Our Place Experience.

Bay Central
Place vision and branding for The Shire’s new waterfront shopping precinct.

Vivacity
Place brand for a $1bn residential precinct.

Norwest Circa Precinct
Defining the vision for a future driven business precinct.

Harrington Grove
Place vision for Southwest Sydney’s most prestigious new community.

Alexandra Park
Place brand for Auckland’s iconic Epsom Racecourse redevelopment.

The Reserve
Brand strategy for a 343 apartment multi stage precinct in Green Square.

The Hills of Carmel
Place vision and strategy for a $1bn residential community.