Menu.

Place
Services.

At Rare, we collaborate with place creators, including developers, architects, key consultants, and stakeholders. Our unique approach involves distilling the complex and often intangible elements of your vision into a clear, finely crafted brand voice.

Place Services.

1. Place Discovery

Workshops, stakeholder engagement, research and co-creation.

2. Place Vision

Place blueprint, key place components, experience and character.

3. Place Brand

Place naming, identity, brand architecture and creative development.

1. Place Discovery

Workshops, stakeholder engagement, research and co-creation.

2. Place Vision

Place blueprint, key place components, experience and character.

3. Place Brand

Place naming, identity, brand architecture and creative development.

The Place
Process.

Place Strategy.

We identify the place pillars, vision and the experience which will drive your place identity, benchmarked against sound research and outcomes from our proven co-creation process.

The Big Idea.

Since 1998 Rare’s senior place branding team, have provided the Big Ideas and original thinking which brings amazing places to life.

Brand Identity.

Place Brand & Identity creation requires a very particular skillset. Our brands unite communities, instil pride of place and drive positive economic outcomes for our clients.

Our Place Experience.

Norwest City

Norwest City

Strategic positioning for the visionary $3bn Norwest Smart City.

Woolooware Bay

Woolooware Bay

Place strategy for Sutherland Shire’s largest new community.

Promenade

Promenade

Brand strategy for a 5 hectare residential precinct on the Parramatta river.

Trinity Point

Trinity Point

Reimagining the Central Coast’s most luxurious marina community.

Harrington Grove

Harrington Grove

Place vision for Southwest Sydney’s most prestigious new community.

88 by JQZ

88 by JQZ

Place, commercial & retail brands for St Leonard’s $1.6bn centrepiece.

West Village

West Village

Creating the story for Brisbane’s 26,000sqm global neighbourhood.

Norwest Circa Precinct

Norwest Circa Precinct

Defining the vision for a future driven business precinct.

Vivacity

Vivacity

Place brand for a $1bn residential precinct.

Bay Central

Bay Central

Place vision and branding for The Shire’s new waterfront shopping precinct.

East Village

East Village

Place strategy for Victoria Park’s new centre for lifestyle, retail & living.

Campbell 5

Campbell 5

A unique identity for Canberra’s $563m residential & lifestyle precinct.

Alexandra Park

Alexandra Park

Place brand for Auckland’s iconic Epsom Racecourse redevelopment.

East Side Quarter

East Side Quarter

Place and stage brand strategy for Penrith’s $500m community.

The Reserve

The Reserve

Brand strategy for a 343 apartment multi stage precinct in Green Square.

Royal Shores

Royal Shores

Place vision for a 632 apartment, 9 building riverfront development.

Washington Park

Washington Park

Place vision and brand strategy for a ground breaking new suburb.

The Hills of Carmel

The Hills of Carmel

Place vision and strategy for a $1bn residential community.

Lancelin South

Lancelin South, WA

Place Brand Vision for new 11,170ha coastal community.

Infinity Park

Infinity Park

Place Brand vision for new residential resort & commercial precinct.

Infinity Park

Park Avenue

Place Brand Strategy for a new residential precinct in St Leonards South

Lancelin South

Iconica

Place Brand Vision for a 76 storey beachfront residential & retail precinct.

Infinity Park

Jewel

Place Vision and brand strategy for a new waterfront residential and retail precinct.

Infinity Park

Esplanade

Place Vision and brand strategy for a new lakefront residential, dining and commercial precinct.