At Rare we understand your challenges.

 

We have a 25-year track record of delivering results for our clients, including navigating tough markets like the GFC.

 

Our two founding directors are industry experts and innovators who directly lead each project. We use a proven 7-Stage Process which encompasses every aspect of the strategy, research, design and execution work needed to deliver exceptional results and achieve your goals.

What we do:

 

A full service property marketing agency.

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Brand

The cornerstone of any successful campaign. The art of place branding lies in successfully capturing and communicating the essence of a place before it is created. Once a buyer develops an emotional connection with a place, the sales process moves beyond simply purchasing bricks and mortar and more towards how the property will enrich their lives.

Place Marketing

From creating vision and identity strategies for new communities to repositioning entire suburbs for future transformation, Rare have been delivering successful place marketing strategies which have brought communities to life since 1996.

Creative

From bespoke brochures to display suites, signage & print advertising, every piece of collateral is designed to educate and inspire confidence in what you are delivering.

Digital & Lead Gen

Leveraging from decades of experience in real estate marketing and lead generation, Rare’s interactive division develops bespoke lead gen content, lead conversion websites and corporate web solutions for property clients utilising market leading technology designed to attract and convert more enquiry.

Video & Content

With more than 85% of buyers now searching online for property, the quality of your video content is paramount to attracting more buyers. Our inhouse team of creatives have worked on global brands spanning property, financial services, tourism & consumer goods, therefore offering a fresh approach and depth of experience second to none.

CGI & Animation

Rare have developed partnerships with a number of Australia’s most talented CGI artists, providing an integrated solution for CGI, video and animation production. We take care of the process end to end, ensuring the most important components to your property campaign are delivered on time, on brand and to the highest possible standard.

Place Marketing.

Developing the strategy & identity for a multi billion dollar Smart City.

Brand Strategy.

Helping Developers & Builders create their brand story.

Video & Content.

Capturing the poetry of nature for Lawson Terraces.

Digital.

Technology.

 

Rare forms partnership to deliver enterprise level technology services through new Digital Identity brand.

 

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Display Environments.

An immersive Display experience for JQZ’s $1.6bn St Leonards precinct.

A process you can rely on.

 

How we work:

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1. Campaign strategies built on sound experience

At Rare, we know you want to be confident that your development will attract the buyers it needs to succeed. To achieve this you need a marketing partner you can trust, one who can expertly position your property to attract the qualified leads you need to make it a great success. Our proven 7 stage process has been refined over decades and trusted by many of Australia’s most successful property developers.

2. Effective creative executed with confidence

Unlike many agencies we don’t have one signature style, meaning everything we produce for your property development or corporate brand is designed with the sole purpose of creating the best possible outcome for your unique situation. We take the time to consider what challenges you and your project may face so we can ensure the solutions we provide help you reach your goals.

3. Measurable results

We’re passionate about exceeding clients expectations and providing a level of service which takes the frustration and stress out of marketing. We provide clear budgets and a roadmap with project progression metrics so you know at all times where your campaign is heading and how your budget is being spent. We constantly monitor and refine strategies throughout the campaign to ensure you’re ontrack for the best possible outcome.

Place Marketing.

A multi-stage brand and marketing strategy for Penrith’s most successful new neighbourhood.

Team.

 

“Our service mentality is the cornerstone of our culture – we always put ourselves in our clients’ shoes to better understand how we can make the process easier for them.”

 

Mark Stewart. / Account Director.

Corporate Storytelling.

A cinematic piece to celebrate JQZ’s 10 year anniversary.

Team.

 

“What excites us is the opportunity to apply what we’ve learnt over the past 25 years to deliver better results for our clients, whilst continuing to evolve and improve our strategic creative process.”

 

Peter Howie. / Creative Director.

Commercial Marketing Solutions.

Strategic branding and marketing solutions for iconic commercial projects.

Campaign Creative.

A strategic brand approach for Esplanade, Norwest’s lakeside residential, commercial & dining precinct.

Digital
& Lead Gen.

Digital & Lead Gen.

 

Rare’s print & digital content & conversion strategy for Woolooware Bay drives a 200% increase in leads, resulting to a project sell out in record time.

 

See more.