AVRA, Bondi Beach.
Bondi Beach’s most significant ultra-luxury residential development launch in over a decade, where architecture, interiors and place identity connect seamlessly through a highly conceptual brand story.
For Clutch’s eighth signature address in Sydney’s East, this ultra rare site located steps from Bondi Beach captured the imagation of everyone involved. Following a collaborative place visioning process, the name AVRA was selected. In greek mythology, AVRA was known as the goddess of breeze. Just as the coastal air moves an ocean swell or makes fabric dance, it shapes AVRA’s fluid architectural form, carrying sensuous organic curves in its wake, floating through the residences and beyond to the effortless flow of Bondi Beach life. AVRA strives to honour the immersive coastal landscape and reinforce a sense of belonging to this extraordinary place..
Client
Clutch
Sector
Residential
Services
Brand Strategy
Brand Identity
Digital
Environmental
Immaculate detail on a grand scale.
AVRA was driven by Clutch’s unrelenting energy and tenacity to see their highly ambitious vision brought to life.
Eighteen impeccably crafted residences and penthouses of remarkable scale and beauty.
Tactile brand elements reflecting AVRA’s quiet luxury.
Bondi Beach, one of the worlds most beautiful and magnetic places.
A brand crafted and executed down to the smallest detail.
AVRA’s curated film and social content.
