Menu.

Our
Studio.

At Rare, we continuously strive for improvement, champion creative thought, and foster innovation within the industry. With 28 years of experience and a track record of branding $3.2 billion in real estate, our curiosity, passion, and obsession with property remain as strong as day one.

28 years of creative excellence
in Property Branding.

Years

Rare Studio

Projects

Projects

$31BN

Property

Property

We partner with likeminded property visionaries, architects, designers and creators of great places, applying our skills, knowledge and passion to achieve outstanding results for our clients. Our structure is unique. We pride ourselves on being the only major property creative studio where the owners of the business are the creators of the work and serve as the primary contact for every client. This reflects our belief that truly great work requires personal commitment. We have a portfolio of work which spans the gamut of property asset classes and clients of every size.

Landmarks from the past 28 years.

1997

The Hudson Australia

First off the plan campaign in the new Green Square Precinct.

2001

Top Of The Town

We create Sydney’s largest property billboard.

2003

St Hillers Sales Success

Coast apartments sold out in one day. 50% of Mondrian sells on launch weekend.

2008

Village Quay Rhodes

Rare bring Billbergia’s first project in Rhodes to market.

2010

Powerhouse Rosebery

Buyers flock to this landmark heritage conversion.

2011

Macquarie Central

210 apartments sold within 5 hours.

2012

East Village

East Village becomes a sales frenzy and smashes records.

2014

Woolooware Bay

90% of Stage 1 sells first weekend, marketing takes out UDIA award for excellence.

2018

ESQ Penrith

ESQ bucks the market to become the sales success of the year.

2020

Kings Quarter Tasmania

Rare’s first project in Tasmania is also one of the island state’s largest ever.

Our Achievements.

Blank

UDIA Awards.

2014 UDIA Excellence – Commendation – PLATINUM

2015 UDIA Excellence – Winner – EAST VILLAGE

2015 UDIA Excellence – Winner – WOOLOOWARE BAY

2015 UDIA Excellence – Commendation – WASHINGTON PARK

2018 UDIA Excellence – Commendation – ADELA

REA Awards.

2016 REA Excellence – Finalist – SHEARWATER

Print Awards.

2012 PICA Print Awards – Silver – BATHERS

2012 PICA Print Awards – Gold – HARRINGTON GROVE

2014 PICA Print Awards – Gold – EMBASSY

2015 Benjamin Franklin Award – Winner – EMBASSY

2015 BJ Ball Awards – Commentation – CAMPBELL 5

2018 NSW Print Awards – Gold – CALIBRE

2021 National Print Awards Gold Winner – BOND

International Awards.

2015 Benjamin Franklin Award – Winner – EMBASSY

International Web Index: Best Of – rareid.com.au

Who we’ve worked with.

Cbus Property
Dasco
Capital Corporation
ISPT Property
JQZ
Clutch
Abacus
Mulpha
Haitchin Group
John Holland
Dexus
Winim
Cabe
Payce
Sekisui House
Cbus Property
Dasco
Capital Corporation
Dexus
Payce
ISPT Property
JQZ
Winim
Clutch
Cabe
Abacus
Mulpha
Haitchin Group
John Holland
Sekisui House

Testimonals.

"

Rare have been a key part of our team and the success of Woolooware Bay since day dot. Now 7 years on since the first launch, they still consistently bring to the table new ideas, creative and strategic thinking to tackle an increasingly challenging market.

Matt Crews
Aoyuan International

"

It has been an absolute pleasure working with Rare and I have nothing but good things to say about the work you have done. You are the first agency I have worked with that take ownership over the marketing strategy and bring insight into what we should be doing. I hope to continue this great relationship well into the future.

Jan Van Der Bergh
Development Manager, Mulpha

"

I was blown away by the new branding - I feel like I am launching a new project but with the same concept & feel. You have definitely made our job a lot easier with our VIP launch.

Rodney Blackman
Associate Director Residential Project Marketing

"

Rare have been a key part of our team and the success of Woolooware Bay since day dot. Now 7 years on since the first launch, they still consistently bring to the table new ideas, creative and strategic thinking to tackle an increasingly challenging market.

Matt Crews
Aoyuan International

"

It has been an absolute pleasure working with Rare and I have nothing but good things to say about the work you have done. You are the first agency I have worked with that take ownership over the marketing strategy and bring insight into what we should be doing. I hope to continue this great relationship well into the future.

Jan Van Der Bergh
Development Manager, Mulpha

"

I was blown away by the new branding - I feel like I am launching a new project but with the same concept & feel. You have definitely made our job a lot easier with our VIP launch.

Rodney Blackman
Associate Director Residential Project Marketing