Brand.

 

The cornerstone of a successful campaign.

 

Place Brand & Identity creation requires a very particular skillset. Our brands unite communities, instil pride of place and drive positive economic outcomes for our clients.

Place Strategy.

 

The big ideas which help shape places and create successful communities.

 

From creating vision and identity strategies for new communities to repositioning entire suburbs for future transformation, Rare have been delivering successful place marketing strategies which have brought communities to life for over 25 years.

Creative.

 

Award winning design & visual communication.

 

From bespoke coffee table books to memorable campaigns for big four banks, wayfinding & signage systems, our team have delivered award winning creative designed to educate and inspire confidence in your product.

Digital & Lead Gen.

 

Proven digital strategies for capturing and converting enquiry.

 

Leveraging from decades of experience in real estate marketing and lead generation, Rare’s interactive division develops bespoke lead gen content, lead conversion websites and corporate web solutions for property clients utilising market leading technology designed to attract and convert more enquiry.

Film & Content.

 

Guiding you down the right path to developing highly engaging film & content.

 

With more than 85% of buyers now searching online for property, the quality of your film content is paramount to attracting more buyers. Our inhouse team of creatives have worked on global brands spanning property, financial services, tourism & consumer goods, therefore offering a fresh approach and depth of experience second to none.

Displays & Environments.

 

Creating immersive sales spaces.

 

Today, creating the ideal buyer experience is king. Our bespoke display and sales environment design service creates spaces where buyers feel inspired, completely informed and confident in their purchasing decision.

Art Direction.

 

Curated imagery created with purpose.

 

Rare work with Australia’s most talented photographers, illustrators, motion & CGI artists, providing an integrated Art Direction solution for visual content creation. We take care of the process end to end, ensuring the most important components to your property campaign are delivered on time, on brand and to the highest possible standard.