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Created By Clutch.

Uncompromising in the pursuit of excellence.

The term ‘Clutch’ denotes a critical point at which the outcome of a situation is at stake. Clutch’s founders felt this term was an apt representation of their approach to delivering homes of uncompromising quality for Sydney’s most discerning purchasers. Rare were appointed to create a brand strategy and identity for Clutch which was true to their vision and provide them with a distinct point of difference in the highly competitive super luxury end of the property market. The phrase ‘Created by Clutch’ represented the founder’s pride in what they were creating and provided a clear voice for the brand and sense of ownership.

Client

Created by Clutch

Sector

Corporate Identity

Services

Brand Identity
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding

Clutch
Clutch

A brand identity representing Clutch’s relentless pursuit of perfection. The Clutch brand device reflects a company which is constantly evolving, never standing still.

Clutch
Clutch
Clutch
Clutch

The identity is quietly confident, understated yet elegant and fitting of the iconic homes Clutch create.

A brand framework and strategic content creation, designed to elevate Clutch’s social and online presence.