Norwest City, Norwest.
Feel alive.
Mulpha’s ‘Norwest Smart City’ placemaking strategy shapes the fundamental elements which will shape the future of Norwest. Our task was to create a Place Brand framework for engaging with residents, stakeholders, investors and ensure continued thought leadership. Beacon of innovation, Human at Heart and Systems Thinking were the aspirational pillars which Mulpha developed in order to engage with all the diverse participants within Norwest. After several workshops with key stakeholders, what became clear to us was this vision for the Norwest of tomorrow had the potential to change the way people felt about Norwest today. However, what was required was the creation of a place brand and communications platform which simplified an extremely complex concept and encourage the community to participate in Mulpha’s initiatives designed to make this Smart City a reality.
Mulpha
Sector
Apartments
Commercial
Communities
Place
Brand Identity
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding
‘Make’ became the unifying brand statement to rally the Community and help Make this vision a reality. Make became part of the communications vernacular, it shaped how Mulpha communicated with residents, engaged with businesses and those looking to invest in the Smart City initiative. It was front and centre throughout the park on Billboards, environmental graphics, wayfinding, information centres, popups, events and in take home collateral.
