Royal Shores, Sydney Harbour.
Live life extraordinary.
Royal Shores is not only a new waterfront community, but it is introducing and unlocking the Harbour for the entire suburb of Ermington and bringing it to life in a really exciting way. Set right on the waterfront at the gateway to Sydney Harbour, Royal Shores is one of PAYCE’s and Sekisui House Australia’s most unique urban developments to date. In developing the concept for Royal Shores, Rare worked in conjunction with HDR/Rice Daubney and TURNER to draw inspiration from the site’s nautical history. Embracing a rich maritime history, Royal Shores is one of Sydney’s most significant new waterfront communities.
Client
Payce & Sekisui House
Sector
Apartments
Communities
Place
Services
Brand Identity
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding
Royal Shores’ custom embossed and stitched leather brand book, inspired by the intricate details once found on the Halvorsen fleet of boats moored at the site. Combining creativity and craftsmanship, it beautifully captures the essence of the maritime world while honouring the rich history and heritage of Royal Shores.
Rare conducted a stunning photoshoot at Sydney Olympic Park, capturing its vibrant energy and unmatched lifestyle. Explore a world filled with wonder and allure, immersed in captivating experiences that await at this extraordinary venue.
