East Side Quarter, Penrith.
Discover a vibrant neighbourhood.
A 6.5 hectare residential village and leisure destination, the vision for East Side Quarter was to offer something with definitive local character, whilst taking inspiration from the best urban precincts from around the globe. East Side Quarter was the opportunity to create something remarkable. ESQ continued Rare’s strong track record successfully managing and launching campaigns for multi staged masterplanned projects. Buyers were motivated to snap up an apartment as they understood the clear vision for the precinct, the strong growth potential of Penrith and the booming Western Sydney economy. Our approach for each stage was to completely re-set the campaign so purchasers felt they were buying into something fresh and incomparable each time, whilst still remaining true to the over-arching character and values of the East Side Quarter precinct.
CABE
Sector
Apartments
Communities
Place
Brand Identity
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding
Continued success over three consecutive stage releases. Creators of ESQ, CABE Developments planned the precinct as a collection of neighbourhoods each with their own unique character.
Stage two of ESQ named AQUA took inspiration from Pacific Island resorts, built around an incredible aquatic oasis.
The latest stage EDEN combined world class health, wellbeing and leisure amenity for residents, all set within a green wonderland.
