88 by JQZ, St Leonards.
A statement for the ages.

JQZ’s $1.6BN project ’88’ represented one of the most significant steps in St Leonards transformation. A precinct incorporating two residential towers, a 17,000sqm office building and destinational retail required a highly considered place branding approach which breathed life and personality into each building, considered their individual audiences and key drivers for success. For the 88 By JQZ Residences, we created a place brand which elevated the offering whilst celebrating the significance and transformative nature of this new precinct.
Client
JQZ
Sector
Apartments
Commercial
Place
Services
Brand Identity
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding


88 By JQZ Display Centre: A carefully planned space where our Brand Vision merges seamlessly with JQZ’s vision and Henderson & Co’s opulent interiors. From the arrival experience to immersive interactive content this is a space conceived to impress, educate and facilitate a successful sales campaign.



Hardcover brand book for 88 By JQZ Residences. Crafting the story for this once in a lifetime urban transformation and enhanced quality of life for future residents.

