Campbell 5, Canberra.
A bold new benchmark for future living in the nation’s capital.
Campbell 5 is Canberra’s first globally inspired, masterplanned community. A celebration of culture, life and leading edge ideas. Global cities and precincts recognised for their liveability, creativity and sense of place, have been inspirational in the planning of Campbell 5. Campbell 5 is about building a strong and successful neighbourhood precinct where residents and visitors are engaged on multiple levels.
Client
Private
Sector
Apartments
Communities
Place
Services
Brand Identity
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding
Rare were responsible for bringing the Campbell 5 brand story to life, researching global precedents which not only influenced the branding but permeated deep into the project, driving the interiors, landscaping and architectural approach for each of the 5 buildings making up this unique neighbourhood.
