New Life, Ultimo.
Art Mirrors Life.
New Life was conceived to bring wonder into the everyday & enrich people’s lives by enlivening places through art & culture. TWT Property – the developers of New Life Ultimo are passionate about integrating art into the architectural forms they create. This dedication was pivotal in the creation of the New Life brand and subsequent launch of the first in a series of New Life projects, in Ultimo. High fashion, performance art and beauty all took centre stage in the marketing campaign for this highly original project. Spacious, wide-fronted apartments and sprawling roof garden penthouses create a rich residential landscape.
Client
TWT Property
Sector
Apartments
Services
Brand Identity
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding
The display provided a space to elevate the brand, incorporating reflective and metallic finishes to reinforce the central concept of art and reflectivity.
Rare produced a suite of bespoke branded collateral in keeping with the high calibre of this luxury offering.
The brochure extended the brand with captivating and kaleidoscopic imagery. Custom-made stock with metallic finishes enhanced the content and elevated the brand.
Rare’s curated lifestyle shoot showcases exceptional individuals in Sydney’s iconic locations, capturing the essence of this vibrant city with captivating photography.
