Mira is a collection of 14 luxury residences fusing Japanese and European aesthetics and occupying one of the Eastern Suburbs most prized locations. Mira’s fluid form inspired the custom typographic mark created for the brand, reflecting the curves which appear to be carved into the building. A collection of six brand images were created for the campaign, featuring interpretative sculptures formed from the same materials used throughout the project. These images not only celebrated the skill and attention to detail applied through the project but also assisted in creating a memorable campaign narrative, utilised throughout the project website, social media and brand book.

Brand Identity
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding