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Lume, Gordon.

Illuminated living.

Specialist prestige developer WINIM take pride in creating the heritage of the future for a local clientele. Located in a quiet residential pocket of Gordon, Lume comprises 14 terraces linked via a raised boardwalk to the adjoining natural sanctuary and watercourse. The name Lume was inspired by architect Rothelowman’s core vision to create architecture which welcomed light and nature into the homes. The notion of ‘inside out’ living is the essence of the vision, with expanses of glass creating a strong visual and physical connection between the interior and outdoor areas. A series of brand images were created for the campaign, combining plant species from Lume’s neighbouring landscape with faceted crystal vases which both capture and refract light.

Client

Winim

Sector

Place

Services
Brand Identity
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding

Translucent pages echo Lume’s architectural permeability.

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Plant species including the native frangipani feature in the brand imagery, representing Lume’s seamless connection with the natural environment.

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