LUMA, Tamarama.
A private world sitting between the two great infinities of sea and sky.
Our brand story for Luma Tama took inspiration from Interior Designer Chloe Matters’ philosophy ‘It’s not enough for a home to simply look good, it also needs to feel good’. So, we posed the question – what if a place felt so good, it shifted your entire perspective on the world? Before shaping the place brand, we immersed ourselves in its setting, travelling to sites repeatedly to study colour, light and shadow. Feeling the energy, sensing the atmosphere. Pinpointing that defining image that sparks our imagination.
Client
Clutch
Sector
Residential
Services
Brand Strategy
Brand Identity
Digital
Brand film written, directed and edited by Rare sky and sea.
Connecting brand with place.
The art of barefoot luxury.
Capturing Tamarama’s unique energy.
Carefully crafted social brand content.
