Kings Quarter, Tasmania.
Explore life.
Located 11 kilometres from the centre of Hobart, Kings Quarter is a transformational $300 million urban regeneration project. Encompassing exceptional residential offerings as well as an exciting array of retail, dining, entertainment and office space, Kings Quarter is set to reinvent Kingston. Through its considerate design, this new community reflects of the Tasmanian aesthetic and encourages social interaction. Our Place Brand Vision celebrated Tasmania’s pioneering spirit and unique character. A brand deeply rooted in the area’s heritage and respectful of its unique ecoscape.
Client
Traders in purple
Sector
Residential
Services
Brand Identity
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding
Carefully selected heritage illustrations, representing local fauna and flora weave through the campaign.
Kingston’s proud craft heritage and pioneering spirit inspired Kings Quarter’s Brand Vision.
As a nod to the Dutch settlers who built Kingston, a vibrant shade of Tulip Orange takes pride of place in Kings Quarter’s brand palette.
