Launched in 2019 in a downward trending market, we knew we needed to engage with prospective purchasers on a deeper level to ensure success. A workshop session with the broader team, competitive research and an extensive SWOT analysis led to us short listing the key project differentials which informed both the brand vision and marketing strategy. With scepticism in off the plan developments on the rise, we created cut through with an engaging brand and honest, informative communication pieces aimed at educating buyers of the Essentia’s salient benefits and ultimately putting them at ease Mulpha had the track record to deliver. 

Brand Identity
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding