Embassy ushered in a new era for St Leonards, offering stunning apartments and an iconic residential tower capturing spectacular views.

 

Loftex Property’s brief was simple – Embassy needed to be seen as bringing CBD uber luxury to the Lower North Shore. Rare were tasked with creating a brand which stood head and shoulders above the competition. Pivotal to this was the creation of a brand and positioning hierarchy which allowed for transition from the sale of the low rise residences to the iconic Embassy Tower. The brand pattern created by Rare for Embassy’s low rise residences was picked up by the architect and utilised in the buildings privacy screens, ensuring the brand lived long after the last apartment was sold.

Today, creating the ideal buyer experience is king. Whilst purchasers still want to touch and see the product, they also want to feel empowered by the experience and come out of an inspection feeling completely informed.

Embassy

An iconic residential tower.

 

Rare were tasked with creating a brand which stood head and shoulders above the competition. Pivotal to this was the creation of a brand and positioning hierarchy which allowed for transition from the sale of the low rise residences to the iconic Embassy Tower.

Embassy Display Suite
Embassy Display Suite