Edition Residences – A multi-dimensional project located in Sydney’s creative quarter, incorporating super luxury residences and an art inspired hotel. Our brand film celebrated the buildings eclectic character and the rich tapestry of the neighbourhood through the story of an artist and his muse. Rather than being confined to a single logo device, the place brand incorporated a series of letter E’s taken from various design movements including Art Deco, Noveau, Brutalism and Post Modernism. This not only was a reflection of the buildings character but also the historical architecture gems found in the surrounding neighbourhood.