It all adds up to better business.
Laying claim to North Sydney’s most prominent position directly opposite Greenwood Plaza, 60 Miller presents an outstanding working environment ideal for a variety of corporate enterprises. The refurbished A grade building encompasses 12 levels of office space with generous, flexible floorplates, dramatic westerly harbour views and abundant parking. Home to the popular Treehouse Hotel, 60 Miller’s open-air retail courtyard brings life to the building.
The new owners of $273m 60 Miller St building in North Sydney sought a campaign which would re-engage the market and deliver a new lease of life.
Understanding the Market.
Unlike residential property, the commercial office market typically has a more focused end user profile. Working with the agents, we built an understanding of the likely tenant, what the key benefits, opportunities and challenges would be and what we could do to overcome them.
A fresh new look.
In addition to creating a new brand for 60 Miller inspired both by it’s location at the crossroads of Miller & Pacific and its former name “Victoria Cross” Rare also developed a comprehensive project website, presentation, Information memorandum and onsite signage.