5 Martin Place, Sydney.
The rebirth of an icon.
One of Sydney’s most recognisable sandstone buildings, the heritage-listed “money box” gained newfound currency through a major rebranding, resulting to the securing of several major tenants including Challenger. The Rebirth of an Icon. 5 Martin Place is a premium 33,000sqm office building that marries the contemporary needs of today’s businesses with a desire to celebrate and honour Sydney’s past.
Client
Dexus
Sector
Commercial
Services
Brand Identity
Brand Strategy
Content
Creative
Digital
Environments & Wayfinding
A refined suite of brand collateral in keeping with 5 Martin Place’s status as an iconic commercial address.
A tactile print experience featuring embossing and raised print harking back to the building’s heritage.
Part of our scope for the campaign was to develop a bespoke presentation system which would become the centrepiece of the display.
