Iconica Residences Brand Strategy

Iconica Residences Brand Strategy

We are extremely proud to have been trusted by Meriton for the Brand strategy of their latest offering Iconica Residences – rising 76 levels it will be one of Australia’s tallest and most unique dual residential towers.   Meriton’s first Gold Coast tower...
Corporate website strategy for Loftex Property

Corporate website strategy for Loftex Property

You may have heard the saying “great ingredients are the key to great food”.   When clients ask us to identify the steps to creating a great corporate website, our advice is always to start with the ingredients. What is the story you want to tell?...
Rare brands new Build-To-Rent offering

Rare brands new Build-To-Rent offering

Rare were appointed by CoLivePlus to brand and help articulate their unique market offering in the Build-To-Rent sector.   Whilst ‘Build-To-Rent’ is a widely adopted term within the property industry, the category is yet to establish a uniform...
Rare picks up National Award for BOND

Rare picks up National Award for BOND

Rare’s hardcover coffee table book picks up top gong for “Print Perfection”.   Against all odds in the midst of 2020’s historic lockdown, we were able to pull together a beautifully crafted piece to complement the exquisitely crafted...
Teamwork makes the dream work

Teamwork makes the dream work

What can developers do to inspire confidence in their product and build trust in their brand?   Our recent work for Infinity Park at Norwest highlighted the importance of leaning on an expert team of consultants to add equity to the sales campaign. The Infinity...
Infinity Commercial sets new price record

Infinity Commercial sets new price record

A first for Sydney’s Norwest district.   Rare’s recent campaign for Infinity commercial in Norwest saw over 7000 SQM GFA sold off the plan within 5 months of the launch date, predominately during Sydney’s restrictions. A first for Sydney’s...