22 E ST, Bondi.
Four individually crafted Bondi homes. A masterclass in architectural restraint and singular materiality.
The inspirational creative dynamic between Woods Bagot’s Domenic Alvaro and Tracey Wiles combined with the relentless passion of Cadmium Property has resulted in a truly stunning collection of four individually crafted trophy homes. The building’s sculptural, monolithic form called for bespoke custom brickwork, created exclusively for 22EST to Woods Bagot and Cadmium’s exacting standards. This is real, unwavering commitment to the creation of something extraordinary. In Domenic’s words, ’22EST is architecture the way it should be’ and it is something we sought to celebrate through our brand vision for the project.
Client
Cadmium
Sector
Residential
Services
Brand Strategy
Brand Identity
Digital
Environmental
Just as the custom brickwork informed the character of the architecture, so did it provide the foundation of the Place Brand.
A brand built around the creative collaborators. Bringing individual stories to life and providing the vision with a clear voice.
Custom brand image making became a key component of the campaign, conveying the essence of 22EST’s story whilst differentiating in a saturated market.
