Place Strategy.


We identify the place pillars, vision and the experience which will drive your place identity, benchmarked against sound research and outcomes from our proven co-creation process.

The Big Idea.


Since 1998 Rare’s senior place branding team, have provided the Big Ideas and original thinking which brings amazing places to life.

Brand Identity.


Place Brand & Identity creation requires a very particular skillset. Our brands unite communities, instil pride of place and drive positive economic outcomes for our clients.

Strategic positioning for the visionary $3bn Norwest Smart City.

Norwest City.

Place strategy for Sutherland Shire’s largest new community.

Woolooware Bay.

Brand strategy for a 5 hectare residential precinct on the Parramatta river.


Reimagining the Central Coast’s most luxurious marina community.

Trinity Point.

Place vision for Southwest Sydney’s most prestigious new community.

Harrington Grove.

Place, commercial & retail brands for St Leonard’s $1.6bn centrepiece.

88 by JQZ.

Creating the story for Brisbane’s 26,000sqm global neighbourhood.

West Village.

Defining the vision for a future driven business precinct.

Norwest Circa Precinct.

Place brand for a $1bn residential precinct.


Place vision and branding for The Shire’s new waterfront shopping precinct.

Bay Central.

Place strategy for Victoria Park’s new centre for lifestyle, retail & living.

East Village.

A unique identity for Canberra’s $563m residential & lifestyle precinct.

Campbell 5.

Place brand for Auckland’s iconic Epsom Racecourse redevelopment.

Alexandra Park.

Place and stage brand strategy for Penrith’s $500m community.

East Side Quarter.

Brand strategy for a 343 apartment multi stage precinct in Green Square.

The Reserve.

Place vision for a 632 apartment, 9 building riverfront development.

Royal Shores.

Place vision and brand strategy for a ground breaking new suburb.

Washington Park.

Place vision and strategy for a $1bn residential community.

The Hills of Carmel.