Place Strategy.

The big ideas which shape places and create successful communities.
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Place Strategy.

 

We identify the place pillars, vision and the experience which will drive your place identity, benchmarked against sound research and outcomes from our proven co-creation process.

The Big Idea.

 

Since 1998 Rare’s senior place branding team, have provided the Big Ideas and original thinking which brings amazing places to life.

Brand Identity.

 

Place Brand & Identity creation requires a very particular skillset. Our brands unite communities, instil pride of place and drive positive economic outcomes for our clients.

Strategic positioning for the visionary $3bn Norwest Smart City.

Norwest City.

Place strategy for Sutherland Shire’s largest new community.

Woolooware Bay.

Brand strategy for a 5 hectare residential precinct on the Parramatta river.

Promenade.

Reimagining the Central Coast’s most luxurious marina community.

Trinity Point.

Place vision for Southwest Sydney’s most prestigious new community.

Harrington Grove.

Place, commercial & retail brands for St Leonard’s $1.6bn centrepiece.

88 by JQZ.

Creating the story for Brisbane’s 26,000sqm global neighbourhood.

West Village.

Defining the vision for a future driven business precinct.

Norwest Circa Precinct.

Place brand for a $1bn residential precinct.

Vivacity.

Place vision and branding for The Shire’s new waterfront shopping precinct.

Bay Central.

Place strategy for Victoria Park’s new centre for lifestyle, retail & living.

East Village.

A unique identity for Canberra’s $563m residential & lifestyle precinct.

Campbell 5.

Place brand for Auckland’s iconic Epsom Racecourse redevelopment.

Alexandra Park.

Place and stage brand strategy for Penrith’s $500m community.

East Side Quarter.

Brand strategy for a 343 apartment multi stage precinct in Green Square.

The Reserve.

Place vision for a 632 apartment, 9 building riverfront development.

Royal Shores.

Place vision and brand strategy for a ground breaking new suburb.

Washington Park.

Place vision and strategy for a $1bn residential community.

The Hills of Carmel.