Rare’s display for One The Waterfront recognised in Sydney Design Awards.


Rare’s campaign for the multi stage, 605 apartment development One The Waterfront picked up two awards in the 2016 Sydney Design Awards. These awards celebrate creative and innovative design for branded experiences intended to persuade an audience to purchase or take some action upon products, ideas or services.

Creating a best-in-market User Experience was critical to the success of One The Waterfront. Not only did the display & sales environment need to clearly communicate the key salespoints for the development, but it also needed to ‘transcend bricks and mortar’ to provide potential purchasers with a window into the ‘One the Waterfront Experience’. The User Experience strategy encompassed the physical look, feel and finish of the display environment including audio visual installations, right down to the presentation and manner the sales team treated potential customers. Great care was taken in ensuring even the smallest and often overlooked items in the marketing collateral such as floorplans, finishes schedules and stationary were produced to the highest standard and featured embellishments typically reserved for the main sales brochures and more significant handout collateral.