Rare were appointed by CoLivePlus to brand and help articulate their unique market offering in the Build-To-Rent sector.


Whilst ‘Build-To-Rent’ is a widely adopted term within the property industry, the category is yet to establish a uniform customer facing identity to help differentiate from other accommodation types such as traditional rental accommodation, affordable or social housing.

Our solution involved:
– Working with the CoLivePlus team to establish their vision.
– Developing a visual identity and brand which spoke to the high standard of their product
– Creating copy and visual content which made it easy for consumers to understand their offering and engage.