We are extremely proud to have been trusted by Meriton for the Brand strategy of their latest offering Iconica Residences – rising 76 levels it will be one of Australia’s tallest and most unique dual residential towers.


Meriton’s first Gold Coast tower ‘Florida’ was built over 40 years ago. Since then, projects such as ‘Xanadu’ in the late 90’s and more recently ‘Oceans’ have redefined the coastal skyline.

From the outset our aim was to elevate the brand and marketing for the project, firmly positioning this as a truly Iconic address!

Here’s a sneak peek at the brand film shot to launch this remarkable project.