Australia Towers

Sydney Olympic Park's first residential development

Australia Towers marks the first step in the transformation of Sydney Olympic Park into a residential community. It was Rare's task to take the Sydney Olympic Park proposition and create a campaign targetting residential buyers and investors. The Australia Towers campaign proved to be a monumental success, with a vast number of apartments presold within the first few weeks of launch.

Scope of Works

Branding
Website
Advertising
Stationery
Photography
Display Suite
Brochure
Storefront
Copywriting
Visualisation
Signage
Floorplans
DVD
Direct Mail