For the second stage of the highly successful Australia Towers development, Rare needed to take a fresh approach to the brand. Although the original Australia Towers campaign was a success, it was important that the new stage was clearly differentiated from the first, as the architecture, interiors and product mix differed dramatically. Rare developed a sophisticated, mature brand that took inspiration from the towers dramatic sweeping curved form. This was carried through to a substantial coffee table book, website, display suite, signage and media campaign.
Scope of Works
- Branding
- Website
- Advertising
- Stationery
- Photography
- Display Suite
- Brochure
- Direct Mail
- Copywriting
- Visualisation
- Signage
- Floorplans
- DVD
