Repositioning a market leading Developer & Builder for success.


Having created multi-award winning projects including Imperial Hurstville and the $735m One The Waterfront Community, Piety were proud of their achievements to date, however saw the need for their brand, messaging and collateral to evolve to reflect where they saw their business heading. With projects such as the iconic Intercontinental Double Bay on the horizon, Piety wanted to be seen as sitting shoulder to shoulder with the industry’s best, whilst still staying true to the values which have helped guide them to success up until now.

Piety wanted their clients to be confident they were partnering with someone capable of delivering a result better than they ever imagined.

Bringing the Piety story to life.


After conducting a discovery workshop with Piety’s founder as well as key stakeholders, we were able to uncover the values which would form the pillars of their brand and inform client facing messaging. Although initially resistant to changing the appearance of the Piety brand, we were able to demonstrate to the team how important it was their visual identity reflected their vision and ultimately would allow us to create an outstanding set of collateral and communication pieces, including a re-engineered corporate website, portfolio and corporate capabilities.