What can developers do to inspire confidence in their product and build trust in their brand?
Our recent work for Infinity Park at Norwest highlighted the importance of leaning on an expert team of consultants to add equity to the sales campaign. The Infinity Park precinct was without a doubt a visual showstopper; however, a critical component of the strategy was leveraging from the collective team’s depth of experience. Our team developed a suite of collateral, including a series of interviews with the architects, engineers, and leading property experts to assist with the buyer journey. The net result was an astounding result at the VIP sales day and a number of price records smashed for commercial and residential off the plan.