Rare strengthens digital services offering for the property industry.


It’s fair to say we’ve probably never experienced a world as disruptive and fast shifting as the one we live in today. Even prior to a 1 in 100 year pandemic, the way we connected, communicated and converted prospects into meaningful enquiries underwent an evolution – as a result the lead generation process has become incrementally more sophisticated. With this in mind, never has digital lead conversion performance been so critical to sales success.

Helping our clients stay on the front foot through enterprise grade hosting, lead processing and security.


We understand for property developers and agents, leads are king. High performance hosting, active monitoring strategies and regularly scheduled maintenance ensures our clients lead gen websites run smoothly and the risk of website downtime and lost leads are significantly reduced.

Closing the circle on Rare’s campaign and lead-gen creative services, Digital Identity’s hosting, maintenance and support services offer complete peace of mind through an enterprise grade Google platform, built to meet the rigorous requirements of Rare’s property lead-gen websites and CRM systems. We’ve partnered with one of Australia’s most experienced and respected Digital consultancies to now bring this service offering in-house, affording our clients a level of sophistication in the management of their digital and lead gen typically only offered to government agencies and major corporations.

Contact us today to find out more about our maintenance and support plans.