Rare are delighted for Adela to be awarded a commendation in the 2018 UDIA Awards for Excellence.
On awarding Adela an award for Apartment Marketing Excellence, the judges commented that:
“The Adela Marketing Strategy demonstrated a clear understanding of the market and their target segment. This clarity of who the ‘Adela customer is’ informed product design, community spaces, the go to market strategy and the media campaign.
In a market that is highly competitive with very few product differentiators, the Auoyan marketing team turned to the strategic use of research to customise their message to appeal to the target segments, and customised the distribution channels to maximise cut-through.
An innovative omni-channel advertising campaign, with firstever media executions impressed the judging panel and also impressed the buyers. Resulting in outstanding sales rates well above competitors.”