Built in 1896, the Edwin Davey & Sons Flour Mill was one of Sydney's longest serving ﬂour mills. Today, its remaining walls stand as one of the last vestiges of an industry once prevalent in the area.
The mixed-use development is a composition of two complementary buildings – a four-storey structure which sits within the existing heritage facade and a 10-storey structure which steps up and over the smaller element. Harbour Mill comprises generous one, two and three bedroom apartments in addition to ground ﬂoor retail space.
Rare recognised the unique characteristics of the site, it’s harbourside position and the Mill’s history could combine to create a very compelling brand proposition. Harbour Mill’s striking and very single minded creative was applied to the existing Mill building, exposing the campaign to tens of thousands of passing commuters each day. This creative extended to the display suite and large format marketing brochure, creating a vibrant and cohesive feel which certainly stood out from the crowd.