East Village is quite simply one of a kind; Sydney's most unique, inspired and integrated residential, retail and dining precinct. Located just 3km from the Sydney CBD, East Village is a truly unique offering of low-rise apartments surrounding a private 6,500sqm Sky Park, with instant access to a globally inspired Urban Marketplace and Eat Street consisting of cafés, restaurants, fresh food and boutique stores.
Rare were commissioned to create a campaign which would do this truly remarkable project justice and differentiate it in a highly competitive market.
Rare created a campaign which brought the creative minds behind the project to the forefront including Nick Turner, Koichi Takada and Angus Bruce. A series of video interviews were recorded and displayed on the registration website in order to give prospective purchasers an understanding of the level of thought and detail which went into planning this project. This concept was extended through to the EDM, Direct mail, “EV” magazine and display suite where the various cgi’s were accompanied by quotes and insights from the project team which encouraged purchasers to feel part of the design process.